We started Setu to give Indian businesses the same on-ground presence in China that large importers already have — without needing to hire and manage a team there themselves.
Sourcing from China usually breaks down at the parts nobody sees from India — a factory visit that never happens, a sample that quietly drifts from spec, a Canton Fair trip with no one to walk the halls, or a shipment that ships before anyone checked it. Setu exists to be the person on the ground for exactly those moments, so the parts of sourcing that require someone physically present in China get handled by someone physically present in China.
Every service stands alone. Book one Canton Fair visit or run the full sourcing cycle — the engagement scopes to what you actually need this quarter.
Shortlists, RFQ comparisons, sample trackers, visit notes — decisions are written down, not passed along verbally.
Factory visits, fair walk-throughs, and QC checks are done in person, in China — not relayed secondhand from a supplier's own sales team.
Our on-ground coverage centres on Yiwu, Shanghai, and Guangzhou, with a Delhi base on the India side, and fair-season coverage extending to the Canton Fair and category-specific exhibitions across China as needed for an engagement.